Built for
Self-Expression
Banter has always lived at the intersection of jewelry and personal expression. In evolving the brand, I led the art direction to push it further into that identity — bold, playful, and unapologetically individual.
I directed the visual language across campaign and digital, including videography and editing, to create a more expressive and layered brand world. Rather than positioning jewelry as precious or traditional, the work celebrates style as fluid, personal, and in constant motion.
Color Palette
Digital Experience
Designed for discovery
The site is designed to reflect how customers discover and style jewelry. Instead of a traditional catalog approach, the interface encourages experimentation through tools like piercing guides, ear-stack builders, and virtual try-ons.
Where Piercing Meets Jewelry Discovery
The experience unifies piercing inspiration with jewelry discovery. Guides, lookbooks, and interactive tools help customers explore placements and build their own stacks, while the bold new visual identity brings fresh energy and personality to the brand online.
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