Reikhart House

Reikhart House is a boutique hotel rooted in warmth, heritage, and understated hospitality — with a quietly whimsical spirit woven throughout.This concept redesign reimagines the hotel’s digital presence as an extension of the stay itself. Rather than leaning on urgency or overt luxury, the focus is on restraint, pacing, and subtle moments of personality.The hotel’s mark — Jocko, Frank and Dolly Reikart’s pet monkey — appears throughout the property as a discoverable detail. The digital experience mirrors that balance: composed, refined, and lightly playful.

project

Reikhart house

DELIVERABLES

Brand ExperienceWebsite Concept

Year

2026

Role

Art DirectionUX & Experience StrategyVisual Design

Reikhart House

Reikhart House is a boutique hotel rooted in warmth, heritage, and understated hospitality — with a quietly whimsical spirit woven throughout.This concept redesign reimagines the hotel’s digital presence as an extension of the stay itself. Rather than leaning on urgency or overt luxury, the focus is on restraint, pacing, and subtle moments of personality.The hotel’s mark — Jocko, Frank and Dolly Reikart’s pet monkey — appears throughout the property as a discoverable detail. The digital experience mirrors that balance: composed, refined, and lightly playful.

project

Reikhart house

DELIVERABLES

Brand ExperienceWebsite Concept

Year

2026

Role

Art DirectionUX & Experience StrategyVisual Design

Designed to
Feel Like the Stay

Designed to
Feel Like the Stay

The site is built on quiet confidence.

• Editorial pacing over dense layouts
• Human, minimal copy
• Image-led storytelling
• Calm hierarchy and generous white space
• A refreshing palette that nods to the hotel’s whimsical undertone

Scrolling should feel like stepping into the house — layered, warm, and thoughtfully paced.


Color Palette

Heritage with a touch of whimsy

A foundation of classic navy and cream is lifted by lighter, playful tones to reflect the hotel’s composed yet curious personality.

Heritage with a touch of whimsy

A foundation of classic navy and cream is lifted by lighter, playful tones to reflect the hotel’s composed yet curious personality.

Stay Here, Step Out

The neighborhood is treated as part of the stay. Reikhart House is positioned as a calm base within a walkable, character-rich area—encouraging guests to explore naturally and return when ready.

Accommodation experience

A structured tab layout reduces friction in the decision-making process, while refined visuals preserve brand continuity and mood.

Booking,
Without Breaking
 the Mood

Booking,
Without Breaking
 the Mood

The booking experience is designed to feel like a natural continuation of the site, not a separate, transactional step. Availability is introduced early and stays accessible throughout, allowing guests to check dates and move forward without interrupting the tone of the experience. Clear structure, minimal steps, and restrained visual treatment keep the focus on ease—so booking feels simple, calm, and considered.

The booking experience is designed to feel like a natural continuation of the site, not a separate, transactional step. Availability is introduced early and stays accessible throughout, allowing guests to check dates and move forward without interrupting the tone of the experience. Clear structure, minimal steps, and restrained visual treatment keep the focus on ease—so booking feels simple, calm, and considered.

A Cohesive
Expression

The final system brings together heritage, warmth, and subtle personality into a unified digital experience. Through considered hierarchy, restrained typography, and a refreshing color palette, the redesign translates brand character into structure — creating a presence that feels intentional, immersive, and distinctly its own.

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